Finding ways to market your physiotherapy clinic online can be a bit of a challenge. Setting yourself apart from the competition and navigating to target new clients can seem daunting. That’s where healthcare SEO steps in to take over and optimize your clinic’s online presence.
However, what exactly is SEO, and how is it going to deliver on all of these promises? In this blog, we’re going to break down what SEO marketing is, why it’s important, how to implement it, and more to get you feeling confident using search engine optimization.
What is SEO?
Search engine optimization, otherwise commonly known as SEO, is your physiotherapy clinic’s secret weapon to help you get recognized. SEO is the process of increasing not just the quantity, but also the quality of traffic to your website from online search engines.
Why is SEO for clinics important?
Imagine your friend recommended a great burger restaurant, and you want to Google it but can’t remember the name. You end up typing in “burger restaurants near me”, and you have to spend a long time scrolling through several search pages until you finally find it. This is an example of poor SEO marketing.
When you prioritize search engine optimization, your clinic is more likely to be near the top of the page when someone searches for it. In short, you have a much better chance of being seen by more people and beating out the competition with SEO for physiotherapists.
Search Engine Optimization Strategies
Research Keywords
One of the first steps when starting out with SEO for clinics is to do your research; more specifically, keyword research. This is when you take the time to identify search phases, which you can then use to write content to rank higher. Try searching for “physiotherapy clinics + a location of choice”. Play around with different phrasings on services you offer or conditions you treat.
Essentially, you’re looking for content that ranks higher and taking notes on how it’s phrased because it may be very different than what you initially thought it was. However, if you’re having difficulty with this, plenty of online resources will help you do keyword research that will save time in the long run.
Create a Google Business Profile
Now that you’ve done your research, don’t start tasking your team with writing a ton of blogs to go up on your end. While articles are helpful in terms of healthcare SEO, you should first look at your Google business profile.
If you don’t already have one set up, it’s high time you did! Having a well-rounded profile using proper keywords will help boost your local SEO tactics and get your clinic seen by more people searching for related services in their area.
Use Client Reviews
You may not realize it, but the reviews your customers leave can be used as an extremely effective SEO marketing tactic. When someone is looking to purchase a new product or book a service, 9 times out of 10, they will look at reviews left behind by clients to help them decide whether to move forward with their purchase.
In order to get the ball rolling on this, when you have a new or even an old client finish a service with you, encourage them to leave a positive testimonial on your Google business profile, on any of your social media accounts, or even directly on your website. You can then take these reviews and have a page on your website dedicated to them, which will position your clinic as a trustworthy business.
How SEO Marketing Benefits You
Now that we’ve identified the ways in which you can start using SEO for clinics, let’s get into the role it plays and how it will directly benefit your physiotherapy clinic.
Increases Online Presence
An online presence is crucial when it comes to getting the word out there about your physiotherapy clinic.
When you focus on building and expanding your online campaign, you will have a much higher chance of reaching your intended audience. Thus, prioritizing local SEO marketing tactics boosts your visibility, and new clients will be more inclined to choose your services over other clinics in their area.
Saves Your Clinic Money
Clinic SEO focuses on targeting unpaid search traffic, instead of paid or referral traffic. This means that you can expand your reach without spending all your budget on ads by taking the time to round out your clinic’s SEO strategy.
Additionally, because search engine optimization improves over time, you’ll see better results, achieve long-term success, and sustain it through your audience’s engagement.
Analytics You Can Count On
One of the great things about SEO for clinics is that you can easily track how well it is doing in terms of bringing new customers to your clinic. Not only can you measure how many new visitors come to your website through SEO marketing tactics, but you can even dive deeper and look at bounce rate, average time spent on your website, and conversion rates.
If you realize that users tend to click off certain website pages faster than others, you can use those analytics to optimize that page and make it more engaging to encourage them to stay on your site longer.
Positions Your Clinic as a Trusted Source
As mentioned earlier, by linking positive customer reviews to your services, healthcare SEO positions you as a reliable source. SEO for clinics is all about presenting your business’s reputation to your target audience in an impactful way.
Using client testimonials, blogs, and other search engine-optimized materials are some of the guaranteed ways to demonstrate that your clinic is, in fact, a very reliable source within the healthcare industry.
PhysioMarketing: SEO for Physiotherapists
In conclusion, it’s clear how much SEO for physiotherapists will help drive new patients to your physiotherapy clinic. Through doing keyword research, expanding your local SEO, and using client reviews to your advantage, you’ll see sustainable growth in your client base.
You’ll be able to save money on other marketing strategies, position yourself as a reliable source, use the analytics to optimize your website, and improve your overall online presence, making you stand out from the rest of the competition in your industry.
For more information about how SEO with a physiotherapy marketing agency can help expand your clinic, call PhysioMarketing at 833-410-2735 or contact us online.